about us
Marketing with a purpose.
Small businesses and nonprofit organizations are at the heart of any city. They are driven by the visionaries, the creators, and the advocates who turn bold ideas into reality and make our community whole.
Running these organizations often means wearing every single hat at once. Between managing daily operations and trying to stay ahead of the digital noise, finding the time to architect a high-level marketing plan can feel nearly impossible.
We believe that every local leader deserves a world-class strategy, regardless of their budget or business size.
Floresent Marketing was built to bridge that gap. We deliver award-winning, agency-level strategy with the personal, hands-on commitment of a dedicated partner. We don’t just hand you a blueprint and walk away, we sit on your side of the table, execute the tactical work side-by-side with you, and help you grow the brand your community loves.
ALEX FLORES
Founder & CEO
Alex Flores is a passionate marketing leader and dynamic business professional with a diverse background across a variety of industries. Over the past 12 years, she has led and supported marketing strategies at various companies, including San Pedro Playhouse and Classic Theatre, KISS Marketing, Codeup, DeLorean Motor Company, Anderson Marketing Group, as well as numerous nonprofit organizations. Currently, she is focused on her own marketing company, Floresent Marketing, where she supports small businesses and non-profit organizations with customized marketing support.
Passionate about the arts, Alex has worked with a many arts and entertainment organizations, including Youth Orchestras of San Antonio, Musical Arts Center of San Antonio, Camerata San Antonio, Gaines Entertainment, Cactus Pear Music Festival, ARTS San Antonio, UMOJA Flute Institute, Sonido Barroco, and the UTSA School of Music.
Alex holds a Master of Business Administration from UTSA, as well as Bachelor of Music. A local performer and poet, Alex was named a winner of Gemini Ink’s 2026 Ekphrastic Poetry Contest, and featured in San Antonio River Foundation’s river.wav cassette compilation. She was previously a singer at Sea World San Antonio and was a member of the San Antonio Mastersingers.